New Zealand Voice Actors

 SEEN ONE SEEN ALL

It seems to this writer that all the world over, radio stations and television networks sound and appear very similar in many ways.

This observation seems to hold up under scrutiny whether the broadcaster is a nationally sponsored quasi-government institution, a public company listed on the local bourse or if it is privately owned and operated.

Of course, the eternal dollar will be the determining factor in deciding the level of success each individual operation has achieved.

The programming will vary in some ways but overall the news bulletins, sports and weather reports will be almost identical.

SHARING IS SAVING

In the commercial arena where brands are investing big bucks in advertising, even the TV ads and radio spots are mere clones of the formats and selling scenarios developed over the past 100 years in the good ole USA.

This similarity is often passed off as part of “globalisation”. Perhaps, but it also helps improve the bottom line. Think of the money saved on production budgets where the same product shot or music track can be shared worldwide.

Global brands like KFC, Maccas, Nestle, Coke, and Pepsi have vast libraries of “hero” shots available to their ad agencies in every country. These idealistic presentations of their products take hours to set, light and retouch into perfection.

The same is not the case for the lyrics in the jingle or the announcer voice over. The song will have to be re-sung and voices re-recorded in the language in each market.

For New Zealand Voice Over Artists & Actors, a great deal of work is derived in re-creating commercial audio for the local market.

It’s distinctive and unique. Even in the quietest moments, there’s no mistaking New Zealand in the room. So when recording the audio track for a TV or radio spot planned for the market “down under” it is essential to source the right voice.

Today you can jump online and begin auditioning New Zealand Voice Over Artists & Actors with a mouse click or screen tap on a PC, laptop or smartphone.

You’ll get to hear samples of real New Zealand professional voice talent performing various reads from previous jobs. Your search will be targeted with voices classified by gender, age group and style. Head now to www.mediagroup.co.nz

Retail Music Systems & In Store Music

 MUSIC IN YOUR MIND

Early in my working life, I joined forces with an American musician named Sandy Garrick. We aimed to make our fortune writing jingles. At that time the town really needed another jingle writing duo like a one-handed juggler needs a unicycle.

We called ourselves the Fantasmagorical Epic Taped Concept Hypothesisers! FETCH. We offered free demos. “Let fetch etch you a sketch” went our catchy pitch.

We scored a few gigs but hardly made a dint in our monetary dream. Pondering the dwindling bank account we decided diversification was in order. Retail Music Background Music For Retail Stores. That could be our salvation.

THE COLOUR OF AN “F”

As we discussed this brainwave Sandy mentioned his wife was writing a treatise on the colour of music. When my laughter subsided I could tell by the look on his face he was serious about the subject.

I was familiar with the term “tone colour” which I usually call timbre. However, the idea of certain notes or chords having an individual colour was new to me.

Yes, I had led a sheltered life. Besides the subject wasn’t covered during Miss Ryan’s tutorials in Psychology 1 at University so I hadn’t studied Isaac Newton’s Colour Wheel. I didn’t realise an “f” was green.

I couldn’t relate the auditory properties of music to the visual qualities of colour. However, I did understand both music and colour reflect aspects of human emotion. So I learned to accept that colour has its own form of anthropomorphism.

It didn’t require a great leap of faith to see that if we could convince retailers we could harness this power to influence buying habits we’d have clients lining up.

These days, Retail Music Background Music For Retail Stores is an essential element in creating the right ambience in shops and malls the world over.

Of course, playing music at any place of business can be risky. If you plug into the local radio station your customers might hear promotions from a competitor.

Even if you’re streaming music some songs with risqué lyrics might be offensive or distracting. And of cause, there are the annual fees to pay to APRA AMCOS NZ

However, that impost can be circumnavigated by having your shop’s music sourced from the Royalty Free Music Libraries of Media Group NZ.

You could be in total control of what music is playing at your place. You can select a playlist from a music genre that will appeal to your customers without the risks or the ever-increasing licence fees.

Harness the power of music. www.mediagroup.co.nz