Being on hold has become a common occurrence –88 per cent of callers preferred on-hold messages over other hold options, and 16-20 per cent completed a purchase due to an on-hold offer.
Don't let a chance to educate
and entertain your callers pass you by. You need to know how to create on hold messages that your caller will love to
engage callers and reassure them that they are in control. All that is required
is the proper script, the correct voice, and routine updates sprinkled with a
dash of innovation.
TIPS FOR ON-HOLD
MESSAGES
Follow the subsequent points in mind when writing a killer
script that your callers will respond to:
• Speak to your audience: When writing a
script, it's critical to remember WHO you're speaking to. Is golf more popular
with mothers, youngsters, or middle-aged men? With a captive voice, appeal to
their interests regarding your business, and they will be far more receptive to
listening (and be patient while doing so).
• Time it appropriately: Because you know your
business better than anyone else, you're undoubtedly aware of the average hold
time for a caller
• Remain current: Because some businesses
have seasonal sales and changes, integrating this information in your script as
the year advances to ensure that you stay current on the latest and greatest.
• Be natural: Consider how you would
like to be addressed. Typically, the first thing that comes to mind is not a
robot. Ensure that you read your script aloud and run it by co-workers or
acquaintances. If they become bored or disengaged, your callers are likely to
do the same.
• Be aware of their path: What is your
desired outcome for your caller? Customize your message to them based on what
you discover.
• Provide a call back option: If your phone
system supports this function and a caller does not have time to wait on hold,
provide them with the choice of receiving a callback or leaving a message
without impacting their position in line. This can help lessen the stress
associated with waiting.
On Hold Messages assist you in
avoiding the issue of callers being left "dangling" and possibly
hanging up! Additionally, they help you in projecting an image of a profitable
and well-run business. A business that genuinely cares about its consumers and
handles callers with dignity: at Media Group, each program of On Hold Messages is
custom-designed to entertain and instruct your callers. We create announcements
that are meticulously scripted and read by experienced voice artists. The
messages tell recipients about your business, its products and services, as
well as any ongoing promotions, special events, or sales activities. We then
intersperse these messages with instrumental music tracks that are specifically
tailored to your client profile.