Creative Voicemail Greetings

 The Voicemail Balancing Act

Sometimes business communications can be a tricky, touchy can of worms. Just like a line-out 10 meters from the try line. Do you get the ball down early and go for the push-over? Or whip it across the backline and head for the corner?

Decisions. What goes through the advertising Director’s mind when the Copywriter comes up with a brilliant but very controversial script for the TV commercial?

The Director is the one who has to weigh up the risk and responsibility. The risk of possibly offending the audience versus the responsibility to get the product noticed.

It’s a similar dilemma when deciding on Creative Voicemail Greetings. However usually with Voicemail, you stand a greater risk of stepping on sensitivities.

Avoiding Bombs

The telephone is a far more intimate way to communicate compared to running a TV campaign or scheduling a series of risqué radio ads. So the chances of you really getting up some noses can be very high.

You probably know from experience just how the script you thought was a harmless piece of fun can turn out to be the trigger for nuclear war.

Before you commit to any Creative Voicemail Greetings you need to take a deep breath and review the possibility of creating havoc at the switchboard.

It might be worth taking the script for the proposed greeting and running it past a few people around the office. If the budget allows, put it in front of a Focus Group.

Funny Isn’t Always Clever

The most important thing is to not appoint yourself as the sole judge. Always remember what you regard as humour might be totally offensive to others.

It’s equally bad if the so-called creative effort is not easily understood or so oblique it becomes a topic of conversation for its weirdness.

Again remember that if people don’t readily understand something they’ll either totally ignore it (bad) or start complaining (worse). You could wind up on the camera after the nightly news having to explain your way out of a self-inflicted scandal.

The best way to avoid any and all of this is to call on the expertise of Media Group NZ, the business audio specialists. www.mediagroup.co.nz

Here's How You Should Write a TV Commercial

In the formulative years of the television industry, there was an acute shortage of capable scriptwriters. There were experienced writers for stage work, radio ads and specialist press copywriters in abundance. However, TV Commercial Script Writing was a new frontier.

While the first television broadcasts went to air in the USA in the late 1920s any form of advertising on television was prohibited. The Federal Communications Commission distributed commercial TV licences to 10 stations in May 1941.  

The first TV Commercial went to air 5 weeks later on July 1, 1941. Prior to the start of a ball game between the Brooklyn Dodgers and the Philadelphia Phillies, viewers were treated to a 10-second spot for Bulova Watches.

From there the floodgates swung open. Advertising grew to be the force behind the TV industry. Just a few decades later in Australia, Sydney TV audiences were being bombarded with commercials that ran 90 seconds. It was a boom time for TV Commercial Script Writing.

The TV industry flourished and socked away the bulk of many nation’s promotional budgets for years. Global advertising giants like McCann-Erickson, the Coca-Cola agency wielded huge influence in world markets.

SHOW THEM THE MONEY

The once lowly writer of TV commercials rose to god-like stature throughout the Ad Agency fraternity. Along with the reputation came the big bucks.

Copywriters cranking out TV campaigns began taking advantage of their position to move from agency to agency for ever-growing piles of money. They would quickly dump brand loyalty for a bucket of cash. A bit like footballers really??

Many took their work and sometimes appropriated other writer’s stuff to enter in every Advertising Award show. With every award won, their hiring price increased.

The digital revolution created more opportunities for TV Commercial writers and producers. The numbers of writers increased dramatically, however, a lot of chaff survived the threshing and finished up alongside the talented individuals.

Now when you need a competent scriptwriter you can waste days sorting the rubbish scribblers from the talented writers.

MEDIA GROUP IS A HEAD START

Media Group have assembled a dynamic team of experienced script writers. They’re available now to work on your brief for new TV Commercial scripts.

Don’t get caught in the same old rut if the results keep disappointing. Head to where you’ll get a fresh approach from a team that loves trying something new. www.mediagroup.co.nz